Leveraging our Aerospace expertise, AMAMCO Tool quickly achieved a presence within technical and trade journals, positioning the company as a premier custom tool developer and solutions provider to top tier aircraft and space module manufacturers. Using social media channels, as well, we were able to build a following among the hard-to-reach engineering demographic, searching for innovative solution oriented case histories and detailed how-to information. This desired exposure produces consistent interest and queries from editors and writer of domestic and international aerospace journals, trade publications and highly influential text books.
Using our expertise in B2B media relations and client positioning, numerous timely articles, offered under the byline of firm partners, were published in prominent industry magazines and legal journals. Combining timely research, strategic story ideas, editing assistance and attention to current developing trends in banking, we developed a series of case history articles to to demonstrate the firm's leadership in banking law. The firm's continued presence within the pages of credible financial and trade publications increased its visibility among current and future clients. Emmet, Marvin & Martin, LLP, a law firm committed to excellence, was founded in 1805. It is one of the oldest law firms in continuous existence in the United States, representing its largest institutional client for over 175 years.
This athletic-field design and build firm, leveraged our media contact expertise to introduce a unique natural grass sports field technology in the #1 US media market - Metro NYC. After acquiring a thorough knowledge of Clark's technology at their location in upstate New York, and understanding Clark's high level of service and commitment to the project, we helped tell their story in numerous trade publications, as well as achieve in-depth coverage in the NY Times, The Daily News, the NY Post. The campaign helped catapult an already successful company into a stronger position as innovator and problem solver. Clark Companies specializes solely on the design and construction of high-end outdoor athletic facilities, having completed hundreds of athletic facility projects throughout the northeast at the high school, collegiate and professional levels. They occupy the premiere leadership position in their field.
Contracted by the largest independent public relations firm in the world, Austin PR provided a strategic plan to help UPS position their overnight package delivery service and the company as the premiere leader and "the tightest ship in the shipping business." The campaign netted dozens of articles and reviews in targeted trade press, as well a top tier consumer publications, including feature stories in Business Week and The Wall Street Journal. UPS is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business.
Using our positioning & digital communications expertise, WCI acquired a fresh website to manage and maintain multiple constituent communications with its more than 500 company membership. The site provides convenient self-initiated maintenance features designated staff controls to provide updated content daily, greatly lower costs. The site provides multiple functionalities to manage teaching classes and course registrations as well as knowledge-base delivery. Member are updated weekly with targeted industry news and article feeds of interest, chosen by top level management for relevancy and applicability. WCI began in 1959 as an employer association, focused on helping member organizations build and perpetuate “positive employee relationships” in their workplaces. WCI has grown to servicing more than 800 work sites throughout Western North Carolina as well as the South Carolina Upstate and Western Virginia.